Having run my own MSP, I know firsthand how crucial the relationships between MSPs and their clients are. That’s why I’m absolutely chuffed to share that Global MSP Day is back!
Now in its 8th year, this brilliant event from Barracuda MSP is taking place on Thursday, 5th June 2025, and I’m honoured to once again be part of the virtual lineup.
It’s a day dedicated to celebrating the unsung heroes of cybersecurity—YOU, the Managed Service Providers (MSPs) who keep small and medium-sized businesses protected and productive.
My Session: Best Practices to Connect with SMB Customers
All MSP owners know that the threat landscape is more complex than ever. Attack surfaces are expanding, and many small businesses are feeling absolutely swamped.
Back when I ran my MSP, I learned the hard way that they need more than just technical expertise—they need a trusted partner who understands their business challenges.
In my session for Global MSP Day 2025, I’ll share practical strategies that I’ve seen work brilliantly for MSPs connecting with their SMB clients. Here’s a peek at what we’ll cover:
1. Lead with Empathy, Not Acronyms
I remember a client once telling me, “Richard, I don’t care about the firewall—I care about sleeping at night!” That was a lightbulb moment for me. Your SMB owners are overwhelmed with managing cash flow, people, and operations.
Start conversations from their world, not yours. Speak in plain English and save the technical jargon for when it truly adds value.
2. Solve Business Problems, Not Just IT Issues
During my years of working with MSPs, I’ve noticed that the most successful ones position themselves as strategic partners. Your clients aren’t looking for someone to merely “sort the Wi-Fi”—they want a partner who can help them grow whilst keeping them secure.
3. Build Trust Through Regular, Proactive Communication
This one’s absolutely crucial. Don’t be the MSP who only appears when something’s gone pear-shaped. Set up regular check-ins, proper quarterly business reviews (QBRs), and ongoing user education. Trust me on this—when clients feel informed and involved, they stick around.
4. Share Stories, Not Stats
In my experience, nothing resonates more than real-world examples. Share how you’ve helped similar businesses overcome challenges. People buy from people—it’s as simple as that.
Join the Celebration
Global MSP Day has become a proper international gathering of passionate professionals working to elevate our industry. There’s a virtual event for everyone, wherever you are:
- Americas East Coast – 10 AM EDT
- Americas West Coast – 10 AM PDT
- Europe – 10 AM BST
- Asia Pacific – 11 AM AEST
Grab your free spot here and be part of our global MSP community.
Final Thoughts
As someone who’s been in your shoes, running an MSP business, I understand the challenges you face. This day is about celebrating your achievements and sharing knowledge that can help you grow. I hope you’ll join us and take away practical ideas you can implement straight away.
Are you going to be attending Global MSP Day 2025? Let me know in the comments!
