The Future’s Closer Than You Think — And These MSP Resources Prove It
If you’re an MSP leader looking ahead and wondering what the next three years will look like, you’re not alone.
Between the rise of AI, growing demand for co-managed IT, and ever-shifting client expectations, the future of the Managed Services industry isn’t just coming—it’s already knocking.
This week’s Tubbservatory brings together five powerful resources to help you not just survive that change, but lead through it. Whether you’re thinking about smarter sales, building better internal partnerships, or just trying to get your team to leave a voicemail (yes, really!), there’s something here for you.
Let’s dive in 👇
1. What Will the MSP of the Future Look Like?
In a brilliant new video series from Pia, industry leaders like Ryan Barton (New Charter Technologies) and Cory Ruthardt (Simpatico Systems) tackle the big questions:
What are clients going to expect in three years? How will AI transform service delivery? And what does this all mean for how you run your MSP today?
This is a must-watch for anyone planning their next move.
2. Winning the Sales Game — One Objection at a Time
Let’s face it: sales isn’t every MSP’s favourite part of the job. But it’s a skill that can be learned—and improved.
David Frankle of Nayak.ai has written a superb article that walks you through real-world ways to respond to common MSP sales objections. His advice? Don’t just defend your value—demonstrate it with ROI-driven examples.
This one’s well worth a read for any business owner who wants to boost conversion rates without feeling “salesy.”
3. Don’t Hang Up — Why Voicemails Still Matter
It’s a running joke in many MSPs—your helpdesk techs would rather close 10 tickets than leave a voicemail.
But in this clever and relatable video from Harald Mann of Mann Consulting, we’re reminded that voicemails are still a crucial part of client communication. Especially when a personal touch can make all the difference in trust and customer satisfaction.
Tubbservatory: The 16 May 2025 Weekly Video
4. The Rise of Co-Managed IT — and How to Make It Work
More internal IT teams are reaching out for help. But can MSPs really collaborate with internal staff and still thrive?
The answer is a resounding yes, and Bob Coppedge has literally written the book on it. The MSP’s Survival Guide to Co-Managed IT Services is packed with practical frameworks to turn collaboration into a win-win.
If you’re exploring this growing area of opportunity, this book should be on your desk.
5. MSPFlow — Your Automation Roadmap Starts Here
Automation isn’t just a buzzword anymore—it’s a strategic advantage.
That’s why I’m excited about MSPFlow, a new vendor-neutral conference happening 24–26 June in Tampa, Florida. It’s all about unlocking automation’s potential in real-world MSP environments, with open dialogue and shared learning at the heart of the event.
If automation is on your radar this year (and it should be!), this is one event you don’t want to miss.
And here you go. That’s a wrap on another five-a-week resources from the Tubbservatory!
From scaling with AI and mastering sales objections, to working alongside internal IT teams and embracing automation, these resources are all about helping you work smarter, serve better, and grow faster.
Which of these caught your eye? Have you tried any already? I’d love to hear your thoughts—drop me a comment or connect with me on LinkedIn.
P.S. Don’t forget to subscribe to my weekly MSP Insights email for more industry updates and resources. Sign up at http://tubb.co/nl.
